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Stephanie
Yoffee
Indipendent Researcher
A
Basis for the establishment of a
United States National design organization:
the United States design alliance
This
paper is the outcome of research over a two-year period on the foundation
and feasibility for a United States Design Organization to represent American
design on a national level. Since 1989, there have been many efforts to
establish a national design organization for the United States by American
design professionals both inside and outside the United States federal government.
These efforts include a conference of design professionals in Little Rock,
Arkansas, in 1993 during the transition period of the Clinton Administration1,
in 1994 within the U.S. Department of Commerce2, (appendix B) and in 1994
with the recommendations made by the National Endowment for the Arts (NEA),
Design Program3 (appendix C). There are numerous factors influencing the
current state of these efforts, and previous attempts, although unsuccessful,
are certainly evidence that a recognizable and influential constituency
for a national design organization exists. The debate surrounding the activities
of the NEA and subsequent 40 percent congressional budget cut in 1996 have
been significant setbacks to these efforts. However, these recent events
have raised significant issues regarding the value and importance of design
in American society and what efforts are now necessary to further the understanding
of design in the United States. In order to present the basis for continuing
the efforts toward the establishment of a national design organization,
a history of the modes of thought in design is discussed along with the
formulation and analysis of a definition of design for a United States design
organization, to be called The United States Design Alliance. The concept
and necessity for design policy, currently not completely understood among
professional designers, is presented and analyzed using several recent examples
of design projects illustrating some of these obstacles. An exploration
of design policy is
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