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Pentti Määttänen
University of Art and Design, Helsinki
University of Helsinki, Department of Philosophy

Pragmatist Semiotics as a Framework for Design Research

The relation between the user, the design product and the object can be examined from three different viewpoints. First, the product is an instrument or a tool. From this operational point of view the product should be designed so that it is good for the purpose. Second, the product relates to the subject. In this case the product belongs to the constitution of the subject and as such communicates the values and choices of the subject. The first aspect relates to the operations in regard to the object, but this second aspect relates to the operations in regard to the social context of the subject. Third, the perceptual experience produced by it is estimated to be aesthetically satisfactory or not.

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