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Gui
Bonsiepe
University of Applied Sciences (FH)
Design
as cognitive tool the role of design
in the socialisation of knowledge
The use of digital media for knowledge presentation in education and business
(knowledge management) raises two fundamental questions: the relation
between design and cognition, and the role of the still to be invented
rhetoric of audiovisualistics - the combined use of resources from different
domains: sound, music, movement (animation), text and images. The question
is addressed of how design can help to reduce cognitive complexity and
make transparent complex «Sachverhalte». The claim is made
that a research policy should not exclusively aim at knowledge production,
but take into account also the process of knowledge distribution and knowledge
assimilation. In these two phases of knowledge socialisation design can
assume a decisive role by structuring and presenting knowledge in such
a way that it can be effectively absorbed making use of audio-visual resources
- including esthetics as constitutive domain and not simply as a add-on
to usability. An example of software for medical education is used to
ground the claim.
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