The conceptual trajectory In the continuity with the activity assumed in the last decade, the complex of the issues investing the theme of innovation will represent the conceptual trajectory of the whole program. The attention to innovation-related phenomena are due to various factors, partly internal to the dynamics of the discipline of industrial design, partly motivated by the perception of the growing complexity of the innovative process, thus fostering in-depth analysis and new approaches which can legitimately be faced within the doctoral program. Whatever the motivations for the analysis of technological change and innovation, this trajectory of enquiry highlights the factors and fundamental ingredients of the process of development, transition and transformation of industrial products, services and systems. As a starting point a broad view of innovation is assumed, being a dynamic process involving the development or improvement of new products, services, technologies, processes, institutions, systems, strategies. Such an extended view of innovation includes the range of economic and social activities - in areas such as communications, corporate strategies, market dynamics, education, public institutions - so relevant for design action as product design in its strict sense.