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Maristela
Mitsuko Ono
Centro Federal de Educação Tecnológica do Paraná
- Brazil
Design
and globalization: the role of designer facing questions of cultural diversity
This
article discusses the role of the designer facing questions of cultural
diversity. It analyses the function and cultural dimension of the objects,
and discusses the role of design in relation to the symbolical, practical
and technical functions of products. Moreover, it refers to the influences
of imported products and conceptual design in the creation of wishes, the
paradox of cost in the diversification of product design, and the tendencies
to individualization, global standardization and hybridism in industrial
design. In this sense, it emphasizes the importance that the professional
standing of designers prioritizes the search for opportunities of emancipation,
self-organization and self-realization, considering, on one hand, the capitalistic
system which main objective is profit and capital expansion, and, on the
other, the globalization process where the forces of standardization and
cultural diversity paradoxically coexist. It therefore considers the designer
as (1) an important mediator between the material constructions, the practical
and the symbolical universe of individuals and societies and (2) as co-responsible
for the preservation of identities and cultural heritages of mankind.
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