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Vincenzo Cristallo
Alfonso Morone
Marina Parente
Università di Napoli
The
technical productive dimension and the social cultural dimension of industrial
design in the peripheral economic context, prospects, limits and resources.
Our
intervention wants to illustrate a way of using the resources of industrial
design for peripheral economic contexts which are normally excluded from
the classical culture of industrial design applied to highly developed societies.
According to a diffused perception the industrial design which belongs to
the "periphery" definition is associated to a reality which is
not planned, without a project but above all it doesn't have the prospect
to contribute to the improvement of the society.
From a research concerning a definition of industrial design for marginal
and peripheral areas, we have obtained the knowledge of the application
limits of design how it is today commonly understood to different realities
also distant for tradition and resources. A panorama which includes the
changed cultural condition, which, in its' new dynamic evolution, symbolizes
new and alternate project and consumption scenarios.
The picture in which the examined procedures took place, is that of the
highly complicated nowadays situation; defined by the mixture of worldliness,
information procedures and localism.
Starting from these observations and referring them, for example, to the
productive system of the south of Italy, we intend to symbolize a formative
base, with the finality to define new professional profiles, that express
a possibility to position the design system, in the precincts of a vaster
territory which we can indicate as THE SOUTH OF THE WORLD.
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