Contents Toward a research culture Theory-centered approach User-centered approach Education-centered approach Innovation-centered approach Context-centered approach

Paul J. Nini The Ohio State University The visual communication designer as mediator between message and audience: toward a structured research process. This paper provides an overview of a user-centered research process for the development of visual communications. Various possible research activities are presented, and their respective strengths and weaknesses within certain contexts are discussed. It is hoped that a model for a structured approach for incorporating research activities with intended audience-members or users will result, so that such an approach may become more common in visual communication design practice and educational experiences. ← back | download 8 Kb pg296.zip