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Andries
Van Onck
Politecnico di Milano
Semiotics
in design practice
Theoretically,
not much is known about design, about the way social and individual needs
become translated into products and how users eventually interprete them.
Can we postulate a design language?. Knowledge about such a design language
would be of interest to industry, marketing and designers themselves and
moreover it might serve in design education.
In search for the elementary paradigm of a design language, we found that
the intermediate function of products in the man-environment relation might
serve for that purpose. It yields a classification of the functional classes
of signs that compose design language.
We suggest that the analysis of design language applies Peircean semiotics
with its classification of signs according to their triadic nature as icons,
indexes and symbols. Design language needs moreover a proper lexicon and
grammar. The study of it can rely partially on recent developments in topology,
mereology and morphology. So we shall dwell on this as well as the problems
of semiosis of design in the mind as thought signs, and shall try to obtain
a more extended platform for the foundation of the semiotic paradigm.
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