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rivista on linestrumenti per la ricercadottorato di ricerca in Disegno Inustriale e Comunicazione Multimediale
Johann Van der Marwe
Port Elizabeth Technikon

The Innovative Principle of a Design Language

Design research is very elusive in nature, but perhaps we are trying too hard to ‘see’ what it looks like and consequently missing the point. This paper looks at design research from a social constructivist perspective, and considers how the structure of our mental storage ability might generate ideas for a new specified complexity that is both creative and informative. Through metaphorically treating design research as a language system it is hoped that a poetics of analysis could be seen to spark the unifying aspects of our inherent creative bent

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