Contents Toward a research culture Theory-centered approach User-centered approach Education-centered approach Innovation-centered approach Context-centered approach

David Bull Ohio State University Communication Design: Research in the role of visual translation and visual language — an examination of cognitive familiarity, the end-user and appropriate meaning making. This paper views the designer and visual language produced as the mediation between sender and receiver. Through the development of an appropriate visual language, communication design seeks a common overlap for both sender and receiver. Unfortunately, many graphic designers cloak the content of messages in visual a language that is more inspired by current stylistic trends or their own preferences. This contends that the user is stylistically literate. ← back | download 12 Kb pg119.zip