The profiles Two professional profiles are expected: A scholar-researcher devoted to planning research, building a research culture, divulging research and whose main task is to sustain the operability of research in industrial design and communication design, fostering their cultural foundations (inter and extra-disciplinary). Allocated either in academic or professional contexts, this figure of researcher is expected to produce: - research knowledge, methodologies and tools, - research education, training and updating. A high profile researcher capable to identify problems, to select objectives and to detect solving strategies within the industrial context: an analyst for tacit or implicit problems, a generalist for desirable interactions in design solutions, a designer in a wider sense, with specific skills in positioning a design problem in the correct dimension and perspective and whose task is to favour and direct the transition from design hypothesis to design solutions in industrial contexts, exploiting limits, constraints and opportunities.