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Vicky
A. Lofthouse
Tracy A. Bhamra
Cranfield University
Benchmarking
to understand appropriate communication of ecodesign A collaborative
project
This
paper reports the initial results of a benchmarking study that was carried
out as part of a collaborative research project between the Electrolux Industrial
Design Centre and the Eco Innovations Group at Cranfield University. The
study aimed to identify current best practice in the communication of environmental
issues to stakeholders, and approaches being used by companies to encourage
environmental thinking in their design teams. The main findings from the
study are outlined in this paper and the importance of using appropriate
methods for communicating the findings to the designers at Electrolux is
recognised and discussed.
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